They are ready and preparing to face this situation by influencing the Pyramind controlled theaters in Tamil Nadu.
Also the same theaters will screen Madhavan‘s Vazhthukkal! for the new release instead of Bheema. Vazhthukkal! is also a Pyramid distribution.
The coimbatore stroy : Archana and Darsana continues to screen Billa, and Vazhthukkal!. Both these theaters had minted money from Vikram movies in the past.