Pyramid Saimira the official distributor of Billa is facing a new threat from Vikram’s Bheema.
They are ready and preparing to face this situation by influencing the Pyramind controlled theaters in Tamil Nadu.
In Chennai Pyramid has requested the theaters playing Billa to continue screening, including Albert Theater.
Also the same theaters will screen Madhavan‘s Vazhthukkal! for the new release instead of Bheema. Vazhthukkal! is also a Pyramid distribution.
The coimbatore stroy : Archana and Darsana continues to screen Billa, and Vazhthukkal!. Both these theaters had minted money from Vikram movies in the past.