The British Fashion Council has named Priyanka Chopra as its Ambassador for Positive Change.
Chopra will support the organisation’s efforts to change the fashion industry for the better and inspire future generations.
Within her new role, the actress will work to raise awareness and promote best practice within the industry, celebrate those who are inclusive and ethical, and also highlight the importance of creative education.
“I am thrilled to join the British Fashion Council as its Ambassador for Positive Change,” said Chopra in a statement. “Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”