USA is an exploring market for Tamil cinema. Though Kollywood enjoys good market in Malaysia and other overseas territories, only top level actors like Rajnikanth, Kamal Hassan and director Shankar films have made more than one million US $’s at the local box-office.
Leave aside one million, even a half million mark seemed to be a tough task till early 2014. Vijay’s Kaththi was the first non Rajnikanth, non Kamal Hassan or non Shankar Tamil film which crossed half a million mark in USA. After Vijay‘s Kaththi, Vikram’s I crossed one million mark in USA but again it was a Shankar film.
Now the latest to join the elite club is our Thala Ajith. The king of opening Ajith’s Yennai Arindhaal is holding well at the USA box office and the film has crossed the 500k $ mark in US which means the star has created a new market for his films in US.