The first teaser of the much anticipated film ‘Kochadaiyaan‘, starring superstar Rajnikanth, released on 9th September, 2013, has shaken up the online space and set multiple records. Within minutes of the launch, the teaser went viral on the internet and took the digital world by a storm, and conquered YouTube and Google. The official teaser trended for two days and has been the most popular video on YouTube.
In fact, for two days before the teaser launch, #MakeWayForRajiniSir, #Kochadaiiyaan and Kochadaiyaan were trending on Twitter, within four hours of the start of the campaign. As soon as the teaser was launched, there were 5 trends on twitter that left everyone awestruck!
The teaser has crossed over 2 million hits in 2 days after its release, no mean feat by any standard, and has left everyone spellbound. ‘Kochadaiyaan‘ is going to be India’s first performance capture photo realistic film. The film marks the directorial debut of Rajnikanth‘s daughter Soundarya Ashwin Rajnikanth. Grand official posters for the film have also been launched.
The trailer begins with the words – ‘There are heroes..There are superheroes…But there is only one Rajnikanth‘, followed by the grand entry of Rajnikanth in a never seen before avatar. The trailer has been receiving rave reviews and surely has everyone captivated. Produced by Media One Entertainment and Eros International, ‘Kochadaiyaan‘ is directed by Soundarya Ashwin Rajnikanth and is slated to release at the end of the year.