Ever since, GV Prakash Kumar spoke out shedding light to manipulation techniques employed by prevailing music labels which are designed to rip off the composers and lyricist into contracts that minimized any returns from future royalties, a part of Kollywood has come in favor of him while the business inclined have preferred to stay by the side of music labels.
Among the first to support GVP in his crusade was lyricist Madhan Karky who clearly stated that a model of paying salaries split between two parts, namely the service charge and advance royalty was not the appropriate practice. His question being, how can a lump sum amount be decided irrespective of the response the songs may find in a new market catering to – on line song downloads , mobile ring tones and of course turnover from on line media such as YouTube and others.
However, Chandraprakash Jain who is funding Illayathalapathy Vijay’s – Thalaivaa, has a different stand on the same and is not much keen to vote in favor of the artists vying for a share of his profits.
He says “The composer has a choice and he can choose to be paid on the present model or on royalty basis. He should not be entitled to both. In case of the musicians who perform in the studio they too should be given an option regarding the same. The Producers Council will decide upon this after a joint session.”