Dhanush who awaits the release of his much awaited Bollywood debut – Raanjhanaa, is making sure everyone takes notice of him in Bollywood. His marketing strategy has been strongly grounded in promoting the tunes of Raanjhanaa with single releases at regular intervals, all courtesy to Sony Music who recently bagged its music rights for a staggering sum.Add to it, AR Rahman’s name etched all over the tracks, Dhanush could not have gone wrong at all !!!
Amidst the Hindi speaking crowd, these songs are already a hit , as every FM station has been rolling the tunes on a loop. Eventually, On June 21, this film will entertain fans at more than 1200 screens worldwide. Ensuring his strong presence preceding its release, the actor has also made sure he is featured on the front pages of press pages recently !!!
Produced by Eros International and directed by Aanand L Rai, this project will also see its bilingual Tamil release as Ambikapathy. Meanwhile, AR Rahman and Dhanush’s parallel collaboration – Mariyaan under Bharat Bala’s directorial, which expected its release this May 31, will be postponed in all probability !!!
Here is what Dhanush had to say about Raanjhanaa – “Chennai welcomes me with rain .. love this weather as I am driving around with Raanjhanaa songs. My favorite visual promo Banarasiya for you guys!! Experience Kaashi and its culture with AR Rahman Sirs music and Anand L Rais’ visuals… I simply love it. Can’t wait for u guys to see it. Here is the link.”