In the fast-changing world of information and technology, the ways of promoting a film has gone online. Instead of waiting for the trailer of a film to be screened in theatres or on television during commercial breaks, producers and filmmakers have now gotten into the trend of releasing the trailer/teaser of the film on the Internet which reaches out to millions of Netizens in no time.
Ajith’s upcoming untitled film has generated huge expectations and curiosity for a variety of reasons.
First, Ajith got injured on many occasions during the making of this film which has been tentatively named as Valai by his fans though director Vishnuvardhan has rejected it. A title would soon be chosen, he told recently. Nayantara pairs up with Thala for the third time in this film which also has Aarya and Tapasee as the other pair.
With Yuvan Shankar Raja’s music to back it up, the film is already being celebrated as a success and the teaser of the film which was released on the net a few days back seems to be proving it. The teaser not only looks breath-taking and enticing but has also received a record number of 17 lakhs views on YouTube from Ajith’s millions of fans and haters.
This goes to show the expectations the fans have for the release of the film.
This is also the first time that an ‘unnamed’ film has received so many hits on the Net.
Meanwhile, the film’s shoot is yet to be wrapped up as Vishnuvardhan, Ajith and the rest of the crew have been shooting non-stop in North India in scenic locales such as Kulu and Manali.