Much recently, the producers have made a beeline to police whenever their movies get released and lodge a complaint.
It happened with Bala. He made a visit to the market and coming to know about his Paradesi VCDs being sold like hot cakes, he preferred a complaint.
Now the latest is UTV Dhananjayan and actor Aarya.
Their Settai was released on Friday and within 24 hours, pirated versions of the film flooded the streets.
Dhananjayan and Aarya met with top cop and filed a complaint.
Says Dhananyan, ‘ something has to be done to stop this menace. It is eating away our genuine income’.