Vishwaroopam will premiere on the Airtel DTH on January 10th at 9:30 pm. It is being widely promoted that the film will be screened on this date and time despite the theatre owners showing their discontent and announcing that they will not screen the film in theatres.
Kamal Hassan seems not be perturbed by this and is likely to go ahead with his plan to premiere his magnum opus, Vishwaroopam on the DTH.
The actor-director has said that it will be new revenue model for the filmmakers and will be accepted by all in the future. He is, no doubt, pioneering a novel attempt to do away with piracy.