Only a couple of days back SouthDReamz.com had reported that the Ice Age 4: Continental Drift saw a big opening and grossed Rs. 8. 5 crores in the weekend itself, now the film makes headlines again as it has grossed Rs 12. 5 crores in one week, which is more than 150% of the previous record holder (Kung Fu Panda 2)!
The 4th installment in the highly popular Ice Age series has achieved the total box office collection of Ice Age 3: Dawn of the Dinosaurs in just 1 weekend, a feat matched by no other country in the world! This marks a huge achievement for Fox Star India as Ice Age 3, released in 2009, was the first film to penetrate beyond the usual target audience of kids, and was the biggest animated grosser back then.
Ice Age 4 is the first animated film to be dubbed in Tamil and Telugu, apart from Hindi and is the first animated film to break out in the dubbed markets, especially Tamil and Telugu. The fun family film has given Fox star Studios their biggest opening in 2012 (Hollywood)!
Speaking on the successful opening of the 3D flick says Vijay Singh, CEO, Fox Star Studios, “We are delighted with the response of Indian audiences to Ice Age 4 ,making it the biggest opening of all time for an animation film in India !”
Swaroop Reddy, Director, Sathyam Cinemas says “It’s the first time any Hollywood studio has shown the courage to dub an animation film into Tamil and Telugu, and backed it with outstanding marketing. Never thought the response will be so phenomenal. It’s opened up a new market for animation films in Tamil Nadu and Andhra Pradesh.”
In fact in some markets like Bangalore and in the South, the 3D flick has opened even bigger than Kya Super Kool Hain Hum and Hollywood’s much hyped The Dark Knight Rises, with the local dubbed versions doing phenomenally well.
Well looks like the success of Ice Age 4 is all set to usher in a brand new era of animation films in India!