Leading pharma firm Ranbaxy Laboratories made an announcement on Sunday that it has roped in Trisha and Sonali Bendre as brand ambassadors for its brand, Volini.
‘Ranbaxy Volini will now be endorsed by the elegant Sonali Bendre and the Queen of south Indian Cinema, Trisha, in its new campaign,’ the company said in a statement.
The company said it would kick off campaign featuring both the actresses shortly across print, TV and other media.
‘Volini is the fastest growing brand in the topical pain reliever category and among its target group, Sonali Bendre and Trisha have a huge fan following,’ Ranbaxy Global Consumer Healthcare Vice-President Brijesh Kapil said.
‘This regional approach to unleash celebrity power is expected to give the brand a stronger consumer connect and provide strong impetus to make Volini the number one brand in the overall topical pain relievers category,’ he added.