The festival of lights has gone by but the fireworks still continue in cinema halls. ‘7am Arivu‘, the Surya, AR Murugadoss, Udhayanidhi Stalin venture which hit the screens on the day of lights has completed its 50-day run.
The film opened up to mixed responses from all over but a few highlights kept the film going.
One of the most promising young actors of Tamil cinema, Surya‘s hard work was visible from scene one. As Bodhidharma, a Budhist monk to Aravind a circus artiste, the actor got his act right, leaving his fans in awe.
After making a pan-Indian presence with ‘Ghajini‘, AR Murugadoss chose to throw light on the pride of ancient Tamils in ‘7am Arivu‘. In a story which is a mix of truth and fiction, the director neatly packaged commercial ingredients in a right dose.
The producer was credited by both Surya and AR Murugadoss before the release of the film, for spending crores for ‘7am Arivu‘ with confidence. And he continued the same even after its release, by aggressively promoting the movie in all possible ways.
With her urban-suave looks, Shruthi won the admiration of the audience in ‘7aum Arivu’. Acting is in her genes, so no wonder she played with perfection the role of a young scientist who is doing a research on genes.
From Ravi K Chandran‘s cinematography to Harris Jayaraj’s music to Antony’s editing, everything supported the project aptly. While the cinematographer gave fresh colour to the script with his lens, the music composer elevated the mood with his songs and background score. While the editor’s scissors made the film more slick and stylish.