Gone are the times when films would celebrate their 25th week (silver jubilee) and 50th week (golden jubilee) at the box-office. In today’s highly commercialized world, it’s appreciated even if a film manages to enter its 2nd or 3rd week without being taken off from any of the cinema halls. Nowadays, a 25-day runs is considered a ‘silver jubilee’ and a 50-day run is treated as a ‘golden jubilee’!
Yesterday (19th October) was the 50th day of actor Ajith’s latest and landmark 50th film Mankatha. The film, which faced many difficulties prior to its theatrical release due to its producer’s origin, did reasonably well in the first few weeks. Trade circles point out that despite a sharp decline in the number of fans and movie-goers flocking the theatres over the last few days, the weekend shows witness a good turn-out.
The producer claims that the film has so far collected Rs.80 crores, which would mean that the film has collected much more than what was invested to produce it. The film, which was released in many theatres, is playing only in a few theatres at present.
Still, it is hoped that the film would be ‘made to run’ for 100 days as it’s a significant film in Ajith’s career!