That’s not the collections which if it were, would land them both in loss. They are looking to release their films on this specific date, since a release date ought to be something special in order to register in the minds of the audience that the film has released.
In November, what will happen, only once in hundred years, will be seen happening! We will come across the day, 11/11/11 on which a Hollywood film 11-11-11 will also be releasing. It is about the incident that would take place at 11:11 on 11/11/11.
The A.R Rahman musical, known for the “Sadda Haq” song, “Rockstar” will also release on the same date. Mayakkam Enna, which was supposed to be a Dewali release, has postponed the release date to something like about two weeks after the Dewali releases.
Mayakkam Enna is also looking for the special date of 11/11/11 to release the film while Osthi will also join the race for the theaters on 11/11/11. Exhibitors feel that theaters will be available for only one of these two films on that date. So, one of them will secure that special date to release their film to up the marketing quotient. So, let’s see who gets that magical date.