Jeeva is on a roll. We may say that he doesn’t even have time to relish and enjoy the super success of ‘Ko‘ which has given his career a supersonic boost. His film life will hence forth be discussed BK and AK – Before ‘Ko‘ and After ‘Ko‘.
Jeeva too will concede that his career which started off with the modest candy floss love story ‘Aasai Aasaiyai‘ in 2003 has come of age with the action story ‘Ko‘ in 2011.
When Jeeva was launched as protagonist in ‘Aasai Aasai‘, not many would have vouched that Jeeva would reach a position somewhere in the top in 10 years time.
Like most sons with filmy legacy, Jeeva was also launched by his father R.B Choudhary. The clever decision then was to put Jeeva in the shoes of a Mills & Boon lover boy instead of a James Bondish adventurer.
Jeeva got the taste of films and geared self for right things to come. The breakthrough came sooner than expected. Jeeva‘s very third film was directed by star filmmaker Ameer and the film ‘Raam‘ won Jeeva accolades not just in Tamil Nadu but from all over the globe. ‘Raam‘ rocked in all the festival circuits and Jeeva got the Best Actor Award at the Cyprus International Film Festival.
Of course there was no looking back since ‘Raam‘. Jeeva also moulded himself to be an actor who will fit the bill for any kind of role and film. (Much like what Kamal Hassan and Surya had been doing.)
Jeeva‘s conscious decision to prefer different kind of roles and not to stick to stereotypical ones has paid him rich dividends. He has more variety of roles, than his contemporaries, for the record.
The complex son in ‘Raam‘ the stunt man in ‘Dishum‘, the petty thief with a cause in ‘Ee‘ noted Jeeva as an actor above than just a star. He as ‘Prabhakaran‘ in the critically acclaimed ‘Katrathu Tamil‘ pushed his boundaries.
All these deserved changes happened in just three years and Jeeva was there to reckon. Most of these off beat films did well commercially too and created an independent market for Jeeva. The ‘Ko‘ of good times had a brief hiccup for two years when ‘Rameswaram‘ and ‘Thenavattu‘ made two years of his life a bit dull.
But Jeeva bounced back with the super hit ‘Siva Manasula Sakthi‘ and his comic timings set him apart. Today he is one of the finest actors to handle comedy eloquently. This was proved even in the cameo he did for his best friend Aarya in ‘Boss Engira Baskaran‘.
The year 2011 is going to be a memorable one because Jeeva is all likely to end up as the hero of the biggest hit film of the year. ‘Ko‘ has hit the roof top and ‘Rowthiram‘ is here to bang even harder for Jeeva. The versatile actor is on a roll.
The line up for the next few months is very impressive for the side of Jeeva. The cute love story ‘Vendhaan Vendraan‘ will be followed by the biggie ‘Nanban‘ directed by Shankar and then the Mysskin directed ‘Mugamoodi’ will follow. The fields will be more interesting next year as Jeeva will share the screen space with his close buddy Jayam Ravi in the film ‘Boologam‘ directed by Jananathan. He will also be teaming up with Aarya and his ‘SMS‘ buddy Rajesh for a film.
Given the standing of these directors, one is assured that Jeeva is moving to the next level.