Sun Picture, the media giant, has met with failure in its latest two releases after the super-duper hit ‘Endhiran: The Robot’ which starred superstar Rajnikanth & Aishwarya Rai and released last year. Missing to hit the bull’s eye on two consecutive occasions that too within a month, hasn’t done any good to the reputation of the company.
This has given handle to the detractors who say that though Sun Pictures is part of the huge Sun Network, it hasn’t been able to achieve success as the television channel has managed. In the past few years when Sun Pictures is in existence, it has only delivered two ‘hit’ films, it is categorically stated by trade sources who don’t want to ‘identify’ themselves.
Except for Rajnikanth’s ‘Endhiran’ and Surya’s ‘Ayan’, all the films distributed and released by Sun Pictures during the past few years have all been ‘success’ only on paper and not in reality, it is strongly rumoured. After last year’s success in ‘Endhiran’, Sun Pictures appears to have ‘slipped’ twice within a month in releasing and distributing ‘Mappillai’ and ‘Engeyum Kaadhal’.
The much-touted and much-awaited ‘Engeyum Kaadhal’ ran dry shows on its very second day in some leading theatres in the city, it is said. However, not accepting the reality, Sun Pictures continues to flood the promos of the film on all the channels the Network controls to created an illusion as if it’s a super-hit film!