Every time Udhayanidhi releases his films, he ensures for a smartest way of picking best collections by the opening weekend itself. Starting off with ‘Kuruvi’ followed by ‘Aadhavan’, the producer is simultaneously churning out Kamal Haasan’s ‘Manmadhan Ambu’ and Suriya-Shruthi Haasan starrer ‘7 Aum Arivu’.
On the pars as a distributor, Udhayanidhi Stalin successfully accomplished with the films ‘Vinnaithaandi Varuvaaya’ and ‘Madharasapattinam’. These films were black horses at box office as the young producer-distributor came up with the innovative promotions and marketing strategy.
With his next film ‘Boss Engira Baskaran’ scheduled to hit screens on this Friday, he has planned for more shows for the opening weekend that has two consecutive festive occasions of Ramzan and Vinayaga Chaturthi.