Genelia D’Souza and KWAN, the agency that represents her within the endorsement space have added another feather to their cap. The CNBC Awaaz Consumer Awards, the most definitive consumer preference awards, have awarded Genelia as the ‘Brand Ambassador of the Year – 2010’ and KWAN for being successful image builders and managers in their 6th edition held on 28.06.2010.
Genelia D’Souza proudly succeeds Shahrukh Khan, Akshay Kumar etc. who have been previously awarded in 2009 and 2008 respectively as the people behind the spectacular brands that have reached out to their consumers and managed to make a mark in one of the world’s most sought-after markets. These brands have broken the barriers of language and nationality, rising up to the coveted position of India’s most preferred brands. From emerging on the scene as an adoring fan to Mr. Amitabh Bachchan in a pen commercial to evolving as the Brand Ambassador of the Year and the only woman winner to receive the award, Genelia has definitely come a long way and made her mark.
The award, that recognises both Genelia’s connect with the masses as well as the management at KWAN for successfully managing Genelia’s brand image, will be presided over by the Honourable Finance Minister of India, Mr. Pranab Mukherjee with CEOs of India’s biggest consumer companies, creative and management Heads of India’s best advertising agencies and media-buying houses in attendance.
Genelia, who currently endorses nine varied brands – Cadbury’s Perk, Fanta, Spinz, Dabur Vatika, LG Cookie, Virgin, Margo, Garnier and Fasttrack is quite excited to be the recipient of this award and says, “It is an honour that CNBC Awaaz and the Indian consumers have chosen to bestow upon me and I couldn’t be happier. Stalwarts like Shahrukh and Akshay have been awarded this prestigious title in the past and I’m only glad that people think I’m worthy of the same. This award symbolises a bridge between the consumer and the brand and I consider it a huge responsibility. I hope I continue to do even better in the future and I’m sure I will as I have a very strong team with me that help me build, grow and sustain. My success is as much theirs as it is mine.”
Anirban Das Blah, MD, KWAN adds, “Managing celebrities is not about brokering deals but about scientific brand building. A well-managed celebrity has an impact and resonance that goes far beyond box-office results on any given Friday. KWAN is honoured to have our unique approach to celebrity brand management recognised by CNBC and are privileged to work with Genelia, India’s leading Brand Ambassador.”
The team at KWAN and their brand baby Genelia took a bow at the CNBC Awaaz Consumer Awards 2010 – the nation’s most prestigious awards for its best brands.