Miranda May Kerr is an Australian model best known as one of the Victoria’s Secret Angels since mid-2007. She is the first Australian to participate in the Victoria’s Secret campaign, and also represents Australian fashion chains Portmans and David Jones Limited. Kerr began modeling in the fashion industry when she was 13, starting at Chaay’s Modelling Agency, and soon after winning a 1997 Australian nationwide model search hosted by Dolly magazine and Impulse fragrances.
At age 13, Kerr entered and won the 1997 annual Dolly Magazine/Impulse Model Competition. She was flown to Sydney a week before her 14th birthday to shoot for the magazine. Upon Kerr’s win, local media expressed “concerned outrage” at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries. Some conservative media outlets claimed her Dolly shoot (including images of a 14-year-old Kerr in bathing suits) constituted a form of child pornography. Of the press, Kerr said: “In the media at the time they were trying to cling on to anything remotely to do with paedophilia. Dolly is a magazine for teenage girls, not for old men. And I was fully clothed! Doing a winter shoot! They just made something out of nothing.”
Kerr signed to Chic Management’s Sydney division. She received considerable commercial exposure after a series of beachwear ads predominantly for Australian surf chain Billabong, in which Kerr modeled surf brands Tigerlily, Roxy, Billabong Girls, and One Teaspoon. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York.
Once in Paris, in 2003, Kerr signed with the Madison Agency. She did an advertising campaign for Ober Jeans with photographer Erick Seban-Meyer.
Once in New York, Kerr had a multitude of runway appearances and then signed with Next model agency in early 2004. From there, she was booked for runway and print campaigns for major labels, including Alex Perry, Ayyıldız, Baby Phat, Lisa Ho, Voodoo Dolls, Levi’s, Bettina Liano, Nicola Finetti, L.A.M.B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, and Roberto Cavalli. She was also booked for print in magazines such as Elle, Australian Vogue and Harper’s Bazaar, and was featured in television advertisements for brands like Portmans, Bonds, and Veet.
In early 2006, Kerr appeared in the finale episode of the TV show Project Runway, modeling clothes for contestant Daniel Vosovic’s final collection. She was the first woman to walk down the catwalk.
In 2006, Kerr broke into the United States market when she signed a lucrative cosmetics contract with Maybelline New York. The campaign ran in a series of internationally sold women’s beauty magazines, including Cosmopolitan, CLEO, and Elle, and was eventually featured in Victoria’s Secret catalogues.
Following her success with Maybelline, Kerr became the first Australian model to be offered a contract with Victoria’s Secret in 2007, replacing Gisele Bündchen. Upon her acceptance, the first ever Australian Victoria’s Secret Angel, joining the stable of models already signed to the lingerie giant, including Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, Izabel Goulart, and Heidi Klum. Before becoming an Angel in 2007, Kerr was already picked to become the successor of Alessandra Ambrosio as the face of PINK in 2006. Kerr’s popularity continued to increase as one of the globally recognized Angels when she appeared in the Victoria’s Secret 2006, 2007, 2008, and 2009 televised runway shows, which aired on four continents. From this success, Kerr has been featured in V Magazine, FHM, Dolly Magazine, Harper’s Bazaar Australia and Madison Magazine.
By 2007, Kerr had signed on as the face of Californian fashion retailer Arden B. After debuting in their Spring and Summer ad campaigns, Kerr returned for their Fall 2007 campaign, shot by fashion photographer Diego Uchitel. She has also become the new face of Clinique Happy and signed a lucrative six-figure deal to be the new face of Australian department store David Jones, replacing model Megan Gale. In 2008, having earned an estimated $3.5 million in the past 12 months, Forbes placed Kerr tenth in the list of the world’s top-earning models.
Kerr (along with several other Victoria’s Secret and Next agency models) was featured in a music video for the American hip-hop single Number One by artists Kanye West and Pharrell.
Following her modeling success with Victoria’s Secret, Kerr made a small guest appearance in the CBS sitcom How I Met Your Mother alongside fellow Angels: Adriana Lima, Marisa Miller, Alessandra Ambrosio, Heidi Klum, and Selita Ebanks.
Since 2009, Kerr has been featured on the cover of Rolling Stone Australia magazine, Harper Bazaar Australia, CS magazine, Sunday Magazine, Tempo magazine Turkey, Cosmopolitan magazine Spain and GQ Germany magazine. Kerr has also been featured in the Pirelli Calendar 2010 and editorials for XOXO Spring/Summer 2009 collection, V Magazine, Vogue Nippon, Russian Vogue, Glamour magazine Germany and Harper’s Bazaar Australia.
In October 2009, Kerr launched an organic skincare line, Kora, in Australia with co-founder George Moskos.
Kerr also made an appearance in the spring/summer runway show for Balenciaga, her first designer fashion show, aside from Victoria’s Secret, since 2007.
She is currently signed with IMG Models, Next Model Management Paris, Traffic Models and Chic Management
In early February 2010, Kerr inadvertently became the subject of headlines when David Kiely, a Sydney-based banker, was caught viewing “racy” photos of the model on his computer while in the background of a colleague’s live television interview. Within days, a clip of the interview uploaded onto YouTube received over 1.3 million hits. When Kiely was suspended and an internet campaign launched on his behalf, Kerr herself gave him her backing: “I am told there is a petition to save his job, and of course I would sign it.” The episode prompted a 100% increase in the number of Google searches for Kerr’s name. A few days after the incident, it was announced that Mr Kiely would be able to keep his job at Macquarie.
In 2010, Kerr walked for design company Prada for their Fall 2010 collection in Milan fashion week alongside fellow Angels Doutzen Kroes and Alessandra Ambrosio and subsequently got booked for the Prada Fall/Winter-campaign alongside Angela Lindvall.
In May 2010, Kerr was listed number 9 on the Forbes Top 10 Earning Models.
Kerr is pursuing an acting career.