Veteran actor Radharavi, who is also the Secretary of the Nadigar Sangam, has appealed to the producers and directors to show the requisite courage in ‘staying away’ from actors (heroes and heroines) who appeared too money-hungry and were not willing to ‘reduce’ their fee depending on the producer/ maker’s financial situation.
Radharavi was speaking at the audio-launch of S.P. Solairaja’s ‘Neeyum Naanum’ when he made this observation. “For some years now, producers, directors and distributors have been appealing to top heroes and heroines to ‘reduce’ their fee so as to save the film industry from crumbling in the wake of the global economic recession.
“Producers are the ones who fix a star’s fee for the film and not the actors. The producers appear to be intent in casting a particular hero, specific heroine and the particular music director in their film so as to ensure a successful tenure for their films. If the producer is ready to pay more, the music director would obviously want to have the recording and mixing at a location abroad and not in Tami Nadu.
“The producers and directors should possess the courage to ‘keep at bay’ the heroes and heroines who demand exorbitant amount as their fees.
If the boycott continues for a year or so, it would surely make the actors have a rethink on thief fee which would automatically come down. I feel that when compared to Kollywood, Tollywood and Mollywood (the Telugu and Malayalam film industries) have a welcome similarity among them.
“If an actor commits a mistake, he/she gets the ‘red card’ immediately and is shunned from action for an year or so. They are also united in their struggle against the problems faced by them, which is lacking here (in Kollywood). I again appeal to the producers and directors to boycott those heroes, heroines and music directors who demand exorbitant amount as their fee for the film.
“Even if I’m not offered any film for talking in this manner, I won’t bother. There was a rule which was in force earlier that theatres screening English films regularly should ensure that Tamil films are screened at least for five months (150 days) every year at their theatres. The rule is not ‘followed’ now and I would like all of us to protest outside those theatres to comply with this rule,” said Radharavi, concluding his hard-hitting speech.