It’s long been one of Detroit’s Big 3 (along with General Motors and Ford). Lee Iacocca became a business icon after he successfully helmed its turnaround. Brands owned by it include the legendary Plymouth, Dodge and the original Jeep. And now, it’s driving into the city’s ITES (infotech-enabled services) space.
According to people close to the development, Chrysler is setting up an 80,000 sq ft ITES operation in RMZ Millenia IT Park in south Chennai.
This will be Chrysler’s first operation in India. The exact nature of the proposed centre’s operations is still not clear, but it is expected to strengthen Chennai’s claim of being among the best locations for automobiles related ITES globally.
“We have been told that Chrysler’s call centre operations would be for their customers. They have initially taken 20,000 square feet and have signed agreements to take another 60,000 square feet. Their operations alone would attract 800 staffers,” official sources at RMZ Millenia Park said.
The centre would do work both for Chrysler Motors and its arm, Chrysler Financial, sources added.