In spite of so many big tickets hitting screens, the promos of ‘Dillu Durai’ aired across all satellite channels and posters had kept the entire town completely engrossed. The three different teasers with choreographer-turned-actor Ramji enacting the role of Dillu Durai were telecasted at different periods with continuities.
The first teaser depicts the character in boisterous gesture of playing pranks across the area while the second one too has same scenario. But the third one completely differs from the previous ones as ‘Dillu Durai’ is told apart as a sad and confused personality.
This evening, the crew behind the making of this promo revealed the secret about what this Dillu Durai all about. The Revealer promo was aired that cleared up everyone’s guesses as this is all about the health centres installed in the state about AIDS awareness.
The revealer centers on Dillu Raju receiving guidelines from his mentors and makes his way into a Nambikkai Mayyam (ICTC) to clear the confusion. Later, he comes out with happiness after knowing that he is cleared with his doubts.
The most happening ad filmmakers JD-Jerry of JJ Media Park have directed this commercial and the entire cost of publicity has nearly cost Rs 1.5Crs.