Producers of ‘ASAL’ have been gumptious on promoting their recent release ‘ASAL’. For the first time, Ajith Kumar was found directly involved in every aspect of production. More than all, his unexpected speech at CM Felicitation ceremony gained yet more prominence to his film.
A week back in time, Sivaji Productions had hosted ‘Watch ASAL and win Gold’ Contest for all the audiences across Tamil Nadu. Now as the film buffs have gradually turned their focus towards other releases, the producers have found yet another mode of drawing crowd by adding the song ‘Yenge Yenge’ to this film.
Much prior to the film’s release, this song had captured everyone’s attention with strong lyrics and Ajith himself had mentioned that the number is so close to his heart. The song was added from day before yesterday and the weekend had more crowds, especially with Ajith fans watching it.
The song was released in album with two versions with SPB rendering one of them while other one is crooned by chorus.