Titles and prefixes have always been a symbol of status, popularity, and success in the film industry. Right from the days of MGR and Sivaji Ganesan it has been a trend.
However, the new breed of actors seems to think otherwise. Yes, Ajith has decided to denounce his Ultimate Star title. The actor, who is affectionately called as the Ultimate Star, said that the film industry is undergoing a sea change and in such circumstances there is no need for titles.
The actor also reportedly wrote a letter to Sivaji Productions, the production house that has produced his yet-to-be released Asal, not to use the title.