Public Relations

Maintain the positive image


Public relations (PR) management is the study of maintaining relationship between an organization/personality and the public. It is a form of communication primarily directed to gain public understanding and acceptance. In other words, it is used to improve the image of the company. Public is inclusive of clients, consumers, shareholders, press, etc. Main objective of PR is to maintain a rapport with public. Public relations officers are expected to transmit correct information at times of crisis.


A graduate in any discipline such as liberal arts, social sciences and humanities can take up a course on public relations. Certificate, diploma and post graduate diploma courses are available. While certificate courses are of short duration, diploma courses are of one year.

The subjects covered under these courses are: principles and techniques of public relations, management and administration of public relations, organizational development, writing news releases, proposals, annual reports, scripts and speeches, visual communications, desk top publishing, computer graphics, social science research and survey design and implementation.

To succeed in this field, aspirants must have exceptional communication skills, good personality, be an extrovert and have a polite disposition, ability to work under sever pressure, good organizing skills, presence of mind, confidence and analytical skills.

Jobs and careers:

One can specialize in product publicity, corporate publicity; publish newsletters, bulletins, magazines for employees etc. Employment opportunities exist in government, corporate and private sectors. Banks, educational institutions, advertising agencies, tourist agencies, industries and hospitals also recruit public relations officers/executives. Even individuals such as politicians, film personalities, industrialists, models, etc., have their own PR person or seek the advice of a PR firm. While inside the company a PR person has to manage employee-employer relations, out of doors he/she should liaise with the government officials, trade unions, media, etc. They also organize trade fairs and exhibitions. The main work is to keep the management informed about what the public think about the company.

Relatively a new area in public relations, lobbying, helps in the recommending enactment of new laws that would be favorable to the company or industry they represent. It raises public awareness in areas such as human rights and environment to influence the decision makers.

If you liked this Public Relations, please like, tweet and share this on Facebook, Twitter, Google+, Pin Board or leave a comment. You can also get the latest education by subscribing to our feed. Don't forgot to share your voice with your friends! They may have also like or have thought on this education and that will help us to improve our selves!.

Total number of people read this article: 443

Join Our Newsletter

Latest Tamil Cinema news and gossips, like what you read here in this article?
Get more like it delivered to your inbox daily.

You need to do one more thing before you'll start receiving content from us.

  1. Check your email for a message from
  2. Click the link in that email.
  3. If you don't see the email in about 10 minutes, check your spam filter.
  4. Add [email protected] to your list of 'safe senders' in your email program. Otherwise, the content you want might end up in a nasty spam filter. And that's just wrong.

Once you do that, you'll receive the good stuff next time we publish. See you then!

Our Mailing List Policy

We Hate SPAM: Seriously. We don't like to send unsolicited email, and we know you don't like to receive unsolicited email. Below, we outline our Mailing List Policy, which could be summarized simply as "We Hate Spam."

No unsolicited email: We never buy lists of email addresses from other people, period. We never send email newsletters or promotions to people who haven't subscribed, period.

Your email address is safe with us.
We never sell or share your email addresses with other companies.

You can unsubscribe at any time: If you receive a newsletter or email and decide you don't like it, simply click the unsubscribe link at the bottom of the email.

If you feel you've been sent unsolicited email and would like to register a complaint, please email our abuse department.

On this page, we have tried best to provide all the information on Public Relations. However, if you encounter any discrepancy in the information about Public Relations, do write to us. We welcome any kind of feedback that would improve the quality of the site, a site that strives to provide the best information on Public Relations.

Prosthetics Orthotics

Toning the bones Physically handicapped individuals need much more attention than