A highly popular career option among the youth today is modeling. The boom in the media, fashion and entertainment industry has given rise to this growth in modeling. There is large and ongoing requirement for fresh faces and personalities to launch and promote a variety of branded products or show a garment to its best advantage. It is a very exciting and well-paid career option today.
Today it is not just the women but men too who have now joined the bandwagon. It is a field filled with glamour. It offers tremendous opportunities to travel and meet various classes of people. It requires a lot of hard work, dedication and perseverance to be successful in this field. The job also requires a lot of stamina and patience as the work hours are quite irregular. It is a highly competitive and short- lived career.
In this profession physical attributes and personal qualities are much more important than educational qualification. Various kinds of modeling are there. They are ramp modeling, television modeling and print modeling. Advertising models appear in press advertisements, on posters, in TV commercials and advertising films. Advertising modeling is open to models of all age groups. Basic acting skills and a photogenic face are must.
This include In product advertising, Featuring in music videos, Doing live fashion shows, Showroom displays or garment fairs, Opening a school for models, Setting up a model co-coordinating agency, Acting in television programmes or films .
There is no specific qualification for the job. Nor is there any specific age limit. First step for making an entry is to prepare a portfolio. This consists of a series of photographs taken by a professional photographer. The portfolio can then be shown to an advertising agency or modeling agency. Another entry point is through contests sponsored by magazines, cloth manufactures cosmetic companies etc and participating in beauty pageants.
The amount of money paid to models depends upon how prestigious the show is and who the organizers are. Female models typically earn more than male models for similar work. An established model who is consistently on the popularity charts earns anything between Rs 20,000 to Rs 50,000 per fashion Show. Low budget shows pay models somewhere around Rs 5,000 to Rs 10,000. Print ads pay according to the number of photographs used. Magazine spreads and billboard advertisements also pay well – reputed magazines paying around Rs 15,000 to Rs 25,000 per photograph.
There are many agencies around the country that are on the look out for new faces. YSG Worldwide Model and Promotion Agency Orient House, Mumbai, Aditi Modeling Service, Bangalore, The Ramp, New Delhi etc.