Today one of the most happening career options is that of the Event management. An offshoot of the advertising and the marketing career. It is a highly glamorized and exciting profession. This field has immense scope. It is an outlet to the creative potential of the individual. Though it requires a lot of hard work but it is highly rewarding.
Event management is a process of organizing a professional and focused event, for a particular target audience. It concerns with visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc.
As such, no formal degree of qualification is necessary for this particular career but the person should have a real zeal for conducting events, have very good organizing ability and be flexible to work for long hours. The person should also have good communication skill, networking and public relation skill.
Work of an event manager involves conceptualizing an event keeping in mind the necessities as well as objectives of the client, planning the event, coordinating with different agencies to organize the event, seeking permission from various government authorities, visualizing the stage design, arranging performers and media promoters for the event etc. They have to look into each and every minute detail, set goals and meet deadlines to make the event a spectacle.
There is no formal training for event management. To become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing is an added advantage, as a PR graduate comes out with top-level media communications skills.
The success of an event manager or event management team depends upon its capacity to procreate themes that have never been thought of before. The person handing the project needs to highly creative and have organizational ability to execute the work. An able person can work as a manager in an event management company or as a consultant in corporations or can work independently. The execution of the event is a process of projecting a small idea in a whole new way. It is the duty of the event manager to develop, manage and turn the idea into a success.
Remuneration in this field varies according to the type of the event managed. It is a field with great options. The earning in this field is limitless. After a course in event management, fresher’s can earn Rs 500-1000 per day. The starting salary for professionals can be anywhere between Rs. 8,000 and Rs. 10,000. Once they establish themselves and have enough experience in the field, event managers could command fees from Rs.50, 000 to Rs.1 lakh or above per event depending on their client.