How to reach out
Advertising has become inevitable for anything and everything in today’s highly competitive world. Brands of consumer products make all out efforts to make an impact on the minds of the public to stay ahead of their competition. There are many ways of advertising like print ads, hoardings, radio and TV ads and through event sponsorship. Advertising plays a major role to create mass appeal and brand image, for products and companies. This is one vital aspect of marketing which promotes marketing efforts of companies. The advertising field has grown by leaps and bounds in the recent years due to universal demand of brand building. All businesses, brands and even voluntary and religious organizations use advertising to promote
Advertising industry has many different facets like event management, internet marketing and image management. Millions of dollars are invested in events like international cricket, hockey and tennis matches. Likewise stage shows and cultural events also are good ways of advertisers to emphasize their market presence.
Advertising is a good field to be in for the creative and artistic people. The highly skilled persons command astronomical salaries. Candidates with formal management qualifications such as MBAs can find employment in the areas of market research, planning and client servicing areas. Artistic and imaginative people are much in demand in the creative departments of advertising companies. There are specialized courses in advertising, mass communication and visual communication. The eligibility for doing a graduate degree in advertising is 10 +2. Those who pass the degree course can go for post graduate courses in advertising. Knowledge of designing, software like Photoshop and CorelDraw and the like are the requisite personal aptitude for a career in advertising. They should have the insight into the minds of people and ability to work in teams and should withstand high work pressure and criticism.
The advertising profession offers career opportunities in many different fields. This is a glamorous field and offers excellent salaries. Radio, Television and market research companies offer tremendous opportunities for the persons with the necessary qualifications and skills. Client servicing is a good field for those with the right aptitude collect information and conduct market research, and gauge the market trends and consumer attitude and work with the other teams to formulate the suitable and effective strategy to create the desired advertisement conforming to the budget and taste of the clients. Profession as copywriter is also highly paid. They evolve a theme for the advertising campaign and write the scripts. They create the message of the advertisement through jingles, dialogues and text. Visualizers create the necessary visual effects for the themes using their artistic skills and software like Photoshop and CorelDraw and PageMaker etc. Photographers with good technical as well as creative skills command very high remuneration in advertising.
Advertising and Mass communication Institutions are growing in numbers all over India as there is a great demand for people with the right qualifications and skills in this highly creative and competitive field. Advertising industry is growing exponentially with the addition of numerous television channels and the advent of Internet the field offers a vast scope of highly paying careers for talented individuals.