Tanishq launches a special edition of gold coins to commemorate Carnatic music singer, M.S Subbulakshmi
Chief Guest Dr. M. Balamurali krishna and Guest of Honour Sudha Ragunathan unveil a limited edition of engraved gold coins in aid of Cancer and Diabetes.
April 16 2012, Chennai – Paying tribute to the legendary Carnatic singer M.S. Subbulakshmi, Tanishq, India’s largest and most preferred jewellery brand, unveiled a limited edition of engraved gold coins for its consumers. Launched by acclaimed Carnatic classical vocalists Dr. M Balamuralikrishna and Sudha Ragunathan in the presence of Carnatic music singer Ashok Ramani, to further her causes, we are contributing her favored charities – the Cancer Institute and the TAG-VHS Diabetes Research Centre, both based out of Chennai.
The gold coins, weighing 2gms, 4gms and 8gms and engraved with an image of M.S.Subbulakshmi, will be available across all Tanishq stores in Tamil Nadu and in select showrooms in Delhi, Mumbai, Bengaluru and Hyderabad. Along with the purchase of a gold coin, customers also get a book of memoirs that captures significant landmarks of the legend’s life and gives readers an insight into her musical journey.
Speaking about the launch, Mr. CK Venkataraman, COO, Tanishq said, “Tamil Nadu is known for its rich heritage and M.S.Subbulakshmi epitomizes it. Carnatic classical music forms an integral part of our culture. This initiative from Tanishq is a tribute to this art form; it pays tribute to the evergreen maestro and the phenomenal contribution she has made to the world of music.”
Home to the classical Carnatic music tradition, Tamil Nadu has always been musically rich. M.S. Subbulakshmi, one of the stalwarts, has manyaccolades to her credit including the fact that she was the first musician to be awarded the Bharat Ratna. She is also the only Indian musician to have performed at the United Nations.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
Tanishq, India’s only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 135 exclusive boutiques in 81 cities, making it India’s first and largest jewellery retail store chain.