Marketing a film in every possible way has become the need of the hour, whether the movie is associated with a big name or showcases a host of newbies. As a treat for the Thala, Ajith‘s fans on his birthday Sony Music has decided to unveil a teaser of each of the tracks starting today (April 25) till his birthday (May 1)!
These teasers will be aimed viral and will be unveiled on social networking platforms and radio stations. This will culminate into the audio launch that’s scheduled to take place on Ajith‘s birthday, May 1.
The expectations on the tunes are roaring sky high, thanks to the success of ‘Billa’ tracks from 2007. Yuvan Shankar Raja has composed the tunes and the songs have been crooned by several playback singers like Stefny, Shweta Pandit, Tanvi Shah, Suvi Suresh, Andrea Jeremiah and Ranjith.
By adopting this strategy, Sony Music breaks away from the norms of featuring one track each week. The music launch of ‘Billa 2‘ is eagerly awaited by fans with bated breath due to reasons many.